British Mountaineering Council
The BMC exists to protect the freedoms and promote the interests of climbers, hill walkers and mountaineers. But there is a long standing problem with EQUAL access to these activities, and the BMC wanted to challenge this and work to make the outdoors fairer for all. This starts with education. The aim of this content was to gain reach, and then inspire and educate as many people as possible. It was shared by MP's and influencers across the country.
A huge thank you to Emma Hope and her team for such a wonderful brief!
Service
Creative, full production, post
Client
BMC
We're huge fans of the outdoors. For mental and physical health, for adventure, and for good times with friends. We'd like to thank Chris and Mick Hodgetts, and Jean and Dennis Lees for introducing us to 'type 2 fun', and we'd like to encourage anybody who would like access to the outdoors to contact us on instagram @hodgetts_adventures, where we're always happy to chat about how to get yourself out walking, climbing, bikepacking, paddling, and more!
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Photos courtesy of Niall Grimes
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